A Bit About Us

A unique journey for unique lures

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I began fishing with my Grandpa as soon as I was able to hold a fishing pole. This love of fishing was cultivated by weekly and sometimes daily fishing excursions to our local lakes and rivers. Once I was married and had children they also found themselves enjoying quality time at the end of a rod and reel. Growing up fishing with my Grandpa, I quickly learned that the best baits were ones we tweaked, customized, and crafted ourselves that we couldn't find in the store or catalog.

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Flashy baits in stores are meant to catch the eye of the fisherman, not necessarily the fish. Our lures are designed to catch fish first! We take care to carefully select our premium parts that we use to hand craft our lures. They have the action you can't find out of the box in a store. We also custom build each one of our baits that can't be replicated in any factory.